Moscow Fashion Week (MBFWR) 2017: Artem Krivda Design


Photo courtesy: artemkrivdadesign.com


As you may probably know, among biggest trends of 2016-17 were detected: oversized (sometimes cropped) hoodies with slogans on them, ruffles, sweatpants, and Adidas-like tracksuits and other streetstyle options which signify nonchalance of modern young generations. 
You  can find all that in Artem Krivda Design collection shown during Moscow Fashion Week 2017. 
Gosha Rubchinskiy pales in comparison to Artem Krivda , because as the official website of Artem is to be trusted, he's been "the producer of Fashion Week Moscow since 2015" , and oh god, he even helped to produce a Hedi Slimane for Yves Saint Laurent cruise collection  in 2016. 
As a keen fashion  observer I know that Artem Krivda Design and Volchok Clothing (another Artem's project) have declared themselves loudly as an avant-garde of fashion in Russia. And the most active ambassadors of these two brands are Rinat Litvinov, a nikmanagement model, and TV host and model   -  Masha Minogarova who by now has more than 500K followers on Instagram. 
As for the collection itself I really liked the historical and native background Artem has chosen to produce his super cool sweatshirts and tees. 
He actually made a tribute to the Russian Revolution of 1917 by marking the memorable date on scarlet red sweatshirts. He also used "I don't care about you"  ("Мне всё равно на вас") and "I'm Russian" ("Я -  русский") slogans in cyrillic on many t-shirts. 


Photo courtesy: artemkrivdadesign.com

Photo courtesy: artemkrivdadesign.com


Photo courtesy: artemkrivdadesign.com



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